If you’re a blogger or an online business owner, the concept of affiliate marketing wouldn’t be alien to you. Almost all bloggers are making thousands of bucks through it. It’s one of the easiest ways to make money off of one’s blog, creating a promising passive income stream. Yet, many people who indulge in affiliate marketing struggle to actually make sales. Before you start affiliate marketing on your own blog or website, you’ve got to know at least 8 things. I’ve listed down and explained them in this article, so keep reading! 👍🏻
What’s Affiliate Marketing
In this type of marketing, the affiliate gets to earn a percentage-based commission. Upon endorsing a product and making sales through his referrals, he’ll take away a cut off of it.
Assume a commission rate of 40%. A $10 sale made through an affiliate’s link would earn him $4 on it. Yet, the customer gets it for the usual market price of the product. Hence, the brand makes more sales. The customer gets introduced to products of his interest. The affiliate also makes money through their website – everybody wins! 😃
What are Affiliate Links and How Exactly Do They Work?
Affiliate links are unique web addresses that comprise particular trackers or identifiers. These could be a username, a random sequence of letters or numbers. The point being, every different affiliate marketer gets a distinct affiliate link. Whenever a customer clicks your link and makes a transaction through it, that’s it. You’ll earn a percentage-based commission on it.
Choosing the Best Affiliate Marketing Programs
Selecting the right programs among many affiliate offers is crucial. You never know which ones are trustworthy enough for you to associate your website with. Serious risks chip in if you go with the wrong choices or shady brands. Not only does your payment become uncertain, but you also risk the goodwill of your blog.
Every blogger works hard to build a positive rapport on the platform. Recommending malicious brands could lead to a loss of trust on your audience’s part. That’s a nightmare to think of. This is why this section of the article is so important if you’re looking to take up affiliate programs.
The safest bet would be to go with reputable affiliate programs that you can trust. Check the commission rate, their program’s niche, and the payment methods they specify. Feel free to ask some of your blogger friends who happen to have already worked with the brand. They’ll give you an honest opinion about the experience they had with them.
Selecting the Right Affiliate Products
Are you satisfied with the affiliate programs you’ve partnered with? It’s time to start choosing the right affiliate products. It would benefit your audience a lot! They’d get introduced to the products they’d genuinely be interested in. Apart from that, for earning the commission, you want them to actually make the purchase. The chances that they would actually buy them rely upon the value they’d get from those products. The greater the affiliate sales, the higher the commission you’d earn. So, it’s important to give thought to the affiliate product choices. Keep these points in mind! 💡
- Select products that have a proven record behind them.
- Don’t choose products only based on their price.
- Checking the sales page of the product is a must.
- Go with evergreen products that won’t fall off anytime soon.
- Aim for products that offer a high commission cut for you.
- Try to only promote those products that you personally use and love.
You can check out my list of the best affiliate programs for beginners here: 12+ Affiliate Marketing Programs Beginners Should Join
The Importance of Legal Pages
Affiliate marketing relies on one person sharing his opinions with a wide audience. This influences the purchasing decisions of people. It all translates to more sales of the affiliate product. All this wouldn’t work without the audience trusting the blogger. The most effective way to build solid trust is through the legal pages of your blog. These include;
First off, it fulfills a legal requirement that applies to bloggers around the globe. Other than that, it’s great at promoting trust between you and your audience.
- Disclosure Statement
It lets your audience know that you’re working as a promoter for different brands. Through this, people would know there’s a financial incentive behind the promotions. While you might like the products you endorse, it’s nice to let the people know you’re getting paid to promote them.
Having legal pages with precise information in them is super important for trust. You’d dodge potential lawsuits by adding these to your blog. You don’t have to hire a lawyer for getting all the legal jargon right in these pages. Just use templates that are available online! It’d save you thousands of dollars, and you’d be abiding by the privacy laws too. Keep in mind though, copying another blog’s legal pages and using them on your blog is a no-no. That can be considered copyright infringement! 🚫
Fully Disclose Affiliate Links
As an affiliate, you must mark sponsored content as sponsored. You must also disclose any affiliate partnerships with different programs. Your relationships with brands and merchants should be crystal clear to your audience.
Even if you’ve got the product for free, that’s still a valuable consideration received from the merchant. It calls for disclosure if you’re going to promote it. According to the precise wording used by the law, such statements must be absolutely “clear and conspicuous”. They shouldn’t be subtly hidden in the page where they’re likely to get skipped. Most bloggers include such disclosures at the very top of their content to be on the safer side.
Add a NoFollow Tag to Each Link
According to Google’s policies, affiliate or paid marketing links should contain a nofollow tag within them. Failure to comply with this could lead to search engine penalties. It’s just a technical thing that you need to keep in mind and follow. It takes less time to just do it compared to finding out why. You could use plugins like “Pretty links” to nofollow your affiliate links automatically. Doing it manually requires adding the rel=”nofollow” tag inside the link.
Pros & Cons of Affiliate Marketing
Pros of affiliate marketing ✅
- It provides a decent source of income.
- You make money by sleeping as people read your previous articles.
- No financial risks are involved.
- Your blog or website gets monetized, allowing you to pursue it full-time.
Cons of affiliate marketing ❌
- Bloggers lose independence, and their income relies on brands.
- Building the audience’s trust is required which could take time.
- Competition is sky-high to score good affiliate programs.
- Too many links could get hard to manage.
- It might seem too pushy or annoying for some of your audience.
Ready to start promoting? You should read this! 👇
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